Hospitality is home. HR should feel human

Leadership that helps people shine and guests feel the result.

★★★★★ Trusted By Hospitality Leaders

Learn More >
Book Consultation >

Meet the expert behind your Hospitality success

Karl Wood. A man in a black suit and white dress shirt standing in a well-lit room with large windows, curtains, and framed artwork on the wall. Hospitality HR services near me.

Karl Wood

Founder


30+

Years of experience in hosplitality

693+

hospitality leaders Supported


I work where people, culture and performance meet. My career has taken me across luxury hospitality, tourism, creative industries and large scale transformation. From opening flagship hotels in Shanghai, Wolfsburg and Bangkok to mobilising Olympic workforces.

Logo of the Australian HR Institute with the initials 'AHRI' and the full name below.
Logo of the Institute of Directors featuring stylized initials 'IoD' with the full name beneath.
CPD logo with the slogan 'Championing better work and working lives' in white text on a black background.
Logo of the Institute for Social Value, featuring a stylized 'S' symbol and bold text.
School sign with large white chalkboard background and the letters 'MBA' in white, topped with a black graduation cap.
Book Consultation >

Founder Led Foundations

Our Story

Hospitality is home. HR should feel human.

I grew up in hospitality. Some families gather around a television. My family gathered around tables. We hosted dinner parties at five-star hotels, local restaurants, and at the naval officers' club where my father was a member. I learned early that hospitality is not a job. It is a feeling. It is the care and attention that makes people feel seen.

That belief has guided my career for more than thirty years across the United Kingdom Europe the United States and Australia. I have worked at the intersection of people culture and performance in luxury hotels cruise lines and global hospitality groups. I have supported with openings transformations and the steady leadership needed to deliver everyday service with excellence.

I specialise in helping leaders build cultures where people feel proud to work and guests feel the result in every interaction.

I am a Fellow Certified Practitioner Human Resources with the Australian HR Institute and a Member of the Institute of Hospitality, the Institute of Directors and a Chartered Fellow of the Chartered Institute of Personnel and Development. I have also completed my MBA. These credentials are important however what truly matters to me is this. When leaders feel supported teams feel confident. When teams feel confident, guests notice.

Alongside WINC HR, I am Editor-in-Chief of WINC Wire. It is a growing community that engages more than thirty-five thousand hospitality professionals every month with practical insights and real human stories from the frontline of our industry.

Whether you run a boutique hotel a neighbourhood bar or a growing hospitality group you deserve HR that strengthens service and supports your people. I would love to help you build a workplace where your team can thrive and your guests feel the care that sets you apart.

Our HR Confidence Kits >
Our Blog

Contact Us

Practical HR that strengthens culture and performance.

Human leadership that guests can feel.

  • 30+ Years of experience in luxury hospitality

  • Personalised Support for Owners & GMs

  • Backed by a Trusted Network of Experts

  • Insights Shared Weekly via WINC Wire & HR Horizons

Check Out Our Blog >
Karl Wood - Director and founder of WINCHR. A man with dark hair and a beard smiling, wearing a black blazer over a gray sweater with a white collared shirt, against a purple background. Hospitality HR services near me.

Book A Consultation >

Or fill out the form below, and we will get to you.